At Roofing Webmasters, we’ve devoted our lives to search engine optimization for roofers. We even wrote the ultimate guide to Roofing SEO for contractors across the world. Still, our job never stops because Google never stops evolving. Google’s algorithm has progressed more than ever for 2022, and the changes are more significant than we’ve ever seen. In today’s podcast episode, we discuss what’s new in 2022.
More Changes, More Quickly
Google issued eight total core updates in 2021 and thousands of additional micro-updates to its algorithm. In addition, Google recently declared to changing its algorithm six times per day. Unfortunately, the human mind can’t process such frequent changes and understand which aspects of the algorithm are changing. As a result, businesses and SEO professionals have grown frustrated.
How Roofing Companies Can Respond
You might think SEO is dead, and there’s no longer a benefit to investing resources in search engine optimization. However, this attitude will only empower your competitors to win the marathon by default. SEO still works, but it now relies more on consistency and logic than manipulation. The good news is that companies like Roofing Webmasters maintain best practices for our SEO services, allowing our clients to continue to rank in 2022.
There are SEO aspects that follow the basic logic of good business practices. Take reviews, for example, which are clear indicators of a roofing company’s legitimacy online. In addition, platforms like Google My Business, Facebook, and Yelp have earned the trust of search engines and users alike, making acquiring feedback on these websites more critical than ever. The same is true of social media signals from trusted institutions.
Although Google closed several algorithmic loopholes throughout 2021, the results have been beneficial for roofers who optimize consistently. Following best practices for on-page SEO, technical SEO, and off-site SEO allows consistent websites to maintain an average traffic volume. While some contractors think SEO is a method to manipulate the search engines, Google has always aimed to rank the most worthy websites and companies on their SERPs. Therefore, think of SEO in 2022 as working with Google instead of against them.
Best SEO Practices for Roofers in 2022
Since logic and consistency wins in 2022, roofing companies should double down on the best SEO practices. Eliminate manipulative tactics like link buying or PBNs and replace those techniques with legitimate methods like reputation management and user experience optimization. Roofing Webmasters can show you which practices work best in 2022.
It sounds like a broken record in the SEO industry, but quality content remains critical for ranking on Google. Establishing topical authority is only possible by publishing multiple pages relating to the same general topic. For roofers, in particular, writing good content about each service type will determine how many keywords you rank for online.
For example, a commercial roofer offering TPO roofing services must create a page for TPO roofing and fill it with high-quality content. Google won’t assume you offer the service unless you have content to showcase your offering. In addition, there’s evidence that Google Maps pulls content from your website as local justifications for encouraging users to click on your listing.
Review management apps blew up about three years ago, but the process of acquiring reviews is as important today as it was back then. You can use apps like DataPins, Podium, or BirdEye to automate review requests and distribute them evenly across various online review platforms.
Google My Business remains the top priority because of its direct influence over local SEO. Some reviews will even show as local justifications when users perform local search queries. With that being said, review diversification is vital for trust signaling, as platforms like Yelp, Facebook, and Better Business Bureau hold significant equity in the online reputation world.
On-Page SEO consists of basic practices like inserting title tags, meta descriptions, image alt-text, etcetera. These tasks can seem repetitive, but they’re essential for search rankings. Google recently changed how they approach title tags, with some rewritten automatically to serve the users better. You can protect your website from unwanted rewrites by ensuring that your H1 matches your title tag.
Keyword placement is a crucial component of on-page SEO and relies on well-written content, which we touched on earlier. However, you don’t want to overuse keywords in your content and should diversify terms using LSI keywords. Keeping the theme of Google’s evolution, focus on writing for the reader and not the search engine. Google can finally say that the reader’s behavior now matches the algorithm’s standards.
Roofing Webmasters Can Help You Succeed in 2022
With hundreds of roofing clients enjoying top keyword rankings, our agency relies on constant adaptation to Google’s latest changes. Perhaps most importantly, we focus on maintaining best practices so that our clients can stay calm while others suffer significant traffic losses. In addition, the days of gaming the algorithm are basically over, as Google now relies on legitimate signaling to rank the top websites.
You can ensure that your roofing website performs well online in 2022 by partnering with Roofing Webmasters for SEO services. We provide a full suite of services, including website design, organic SEO, reputation management, and content writing. From our podcast, you can probably tell that we’ve seen many changes with Google over the years but remain a top SEO company in our field.