For those of you out there who have your own roofing company, you know how crowded the industry is and how difficult it can be to get the attention of prospective customers. After all, there are so many different roofing companies that are all vying for a limited number of customers.
That is why it is imperative to have all of your bases covered and to make sure that you are trying to get in front of your customer base in any way possible. Every single way matters and every set of eyes that you can get focused on your product, the better chance that you have of turning those into sales that will affect your bottom line.
What you might not have realized is that there is one tactic that has been considered outdated but that definitely can have an impact on your business: printing business cards. It is somewhat of a misconception that the business card is dead, but it definitely is not.
Believe it or not, they remain a useful tool for connecting personally with customers, clients, and prospects. The fact of the matter is that there is no substitute for face-to-face interaction and that is exactly what using a business card represents: a face-to-face interaction for your company.
There are definitely a number of reasons that you, as a roofing company, still need to implement business cards into your attempt to connect with customers. Here are a number of different reasons why you need to be adding business cards into your repertoire if you aren’t already.
Not everyone has a smartphone
While a whopping 77% of Americans now own a smartphone, there are some (particularly the older generations) that do not own a smartphone. They provide a more simplistic way to get information and to communicate with others.
Because of this, there are avenues that are necessary to communicate with that other 23% of Americans that don’t have a smartphone. Having business cards available and in-hand to hand out to those prospective customers will help to close that potential communication gap and it will put your business in the consciousness (and hand) of those prospective customers.
Even with smartphone users, having business cards to put in the hand of those prospective customers is hugely beneficial. It gives those customers something to think about and, if they are interested in your business, they can implement your contact info into their phones for future reference.
Business cards enhance your legitimacy
Do you know what business cards can bring to your business? A sense of professionalism and legitimacy. One of the preeminent things about appealing to a customer is a sense of trust and professionalism. If you can achieve those two things, you have a leg up on the competition.
To verify the legitimacy of your business, prospective clients will be looking for a few different things:
- Who you are
- What your business can do for them
- Where your business is located and where you serve
- How to bet contact you
Introducing your business to prospective customers through business cards can boost the legitimacy of your business immediately and let anyone who sees them know that you are ready for business and that you are serious about how your company presents. Not only that, it builds awareness for your brand and business as well.
You need human connections
One of the downfalls of the digital age is that it can make most connections feel very impersonal and robotic. After all, there is a screen between you and the other person, making it as impersonal as it gets. Sure, you can exchange information and converse far faster and easier than ever, but there is no way to participate in a trust-building conversation with another person.
Digital communication lacks a lot of essential elements of communication: interest, small talk, eye contact, authenticity, the handshake element. Those things might seem small and unimportant, but when added together, they make a huge difference in a new interaction.
When you hand out business cards, this is a great way to develop those human connections that can really make a business relationship come together. It allows you to converse with those potentially interested parties and let them see you instead of the brand that you are working to develop. There have been many companies that have thrived thanks to those personal interactions and they are certainly easier to develop when you can flash a business card in front of those prospective customers.
They help to facilitate the networking process
As a business owner, you are probably already aware of just how important it is to develop business relationships with professional contacts. To do this, there are several avenues: face-to-face interactions and conversations, emails, phone calls, social media communities, and many other things.
What you might not know, however, is that 85% of respondents to a recent survey preferred face-to-face meetings due to the ability to build stronger and more meaningful relationships. When building a high-quality professional network, those types of interactions can be hugely beneficial. Not only that, but they are also a great setting for conversations with like-minded professionals that share similar skill sets, interests, and goals.
If you are attending one of these in-person business networking vents, having your business cards is a must. They make it far easier for those who are interested in following up on one of the conversations that you have and their business cards will give you the information that you need to potentially follow up with them.
They put a face to your brand
Your business cards are a visual representation of your business’ overall identity. And while that is great, it can still leave your business without a physical face to represent it. This is where handing out business cards really comes in handy: they put a physical face to your brand and business.
Especially at the aforementioned networking opportunities, they allow your contacts to put a face to a business and feel a more personal connection to your business. When you effectively design your business cards, they can represent your brand’s personality, message, and overall values. This can have a very positive influence over how recipients of your cards view your business.
These emotion-invoking elements of your business card can make your brand recognizable and, if done correctly, can turn those interested prospects into the paying customers that your business needs to survive and thrive.
Creative cards are likely to be shared
It goes without saying that awareness is a major factor when it comes to business growth. When people know as much about your business as they can, they are more likely to pay for those services or products. It is part of the trust factor that is essential between a potential customer and a business.
Getting that attention that your business needs can be a bit of a challenge, but having creativity in the marketing field can help to expose your brand to that targeted audience and market and make your brand more recognizable to those potential customers.
When you distribute a creative business card, this is a great way to capture the attention of prospective customers as well as potential business contacts. If you have an innovative and interesting business card, it can impress those people and make it more likely that they will share that business card with others that they know.
This is good for two obvious reasons: it increases the awareness of your brand and it further increases the chance of the referrals that your business needs to continue growing and thriving.
Business cards might seem like an outdated form of marketing, but they still hold an essential place in the business world for all of the reasons outlined above. Growing your brand and developing relationships, both in the business and personally, is a huge challenge and you need all of the help that you can get.
Business cards provide that help by giving some personality to your business as well as a face for others to associate with that brand. This gives your business credibility, personality, and viability that it would not have otherwise. Building all of these inroads is important as that can mean the difference between a prospective customer and a lost contact.
Make sure that you take the time to create an informative, interesting business card that will grab the attention of anyone that you hand it to. You want people to remember your business and having an attention-grabbing business card is a great way to do it.
While there are certainly a number of different marketing ideas out there that are worth their weight, business cards should not be forgotten. Use them to create and develop those in-person relationships with prospective customers and fellow business owners and see the growth that you feel your business should have. Take any avenue that you can to make this happen and your prospective clients will notice your business like never before.