We meet and talk with a lot of roofers around the nation, and one of the biggest responses we get is “I don’t need SEO, I’m already showing up top of the page on PPC”.
So why pay a company to work on organic optimization of a website that you are already paying to PPC and is getting results? Well back over a decade ago when we were running a service business we started PPC’ing our website. Know how much we were paying per click? A dollar. And that was in one of the biggest metroplexes in the nation.
Unfortunately that didn’t last long, quickly more and more competitors started PPC’ing as well and driving the cost per click up. Soon it was $5, then $8, then $10, and then over $15 a click. Our small business was having major trouble keeping up with the cost of our marketing. That’s what lead us into learning how to SEO our own site.
Now this was years ago, and if you’re a roofer in a large area with any competition at all then $15 a click now a days is cheap. Some roofers are paying upwards of $30-$35 every time someone clicks that little ad. More if there is a storm in your area and you have the storm chasers move in and up the competition level.
That’s where getting high in Organic Searches really starts to make a different in your marketing budget. With most SEO companies you pay a flat fee every month no matter how many clicks come through. 100 clicks through PPC can easily cost you $2000-$3000 in a month, and if you want more clicks you have got to pay more. But Organic clicks actually get cheaper the more you get. If your SEO company is doing there job correctly then every month that proper work is being done to the site your organic rankings are continuing to move up in the searches and you are getting more and more clicks coming into you site and you’re still paying the same monthly fee.
So if organic is so great why do you still see people in top organic searches continuing paying for PPC? Because PPC is still a great marketing tool, just a more expensive one than compared to proper SEO work. Also it’s about market share, there are always going to be those online searchers who simply click the first listings that show up, whether they are paid ads or organic searches. So by being in both spots you can maximize your chances of getting that new client.
If you would like to get some free information about SEOing your site or if you think your current SEO company is not getting you the results they should, give us a call or send us an email. We specialize in optimizing roofing company websites all across the nation.