5 Ways To Improve Online Presence

Roofing contractors are often wondering, “How do I establish an online presence?” The answer depends on your resources and willingness to venture into uncharted territory. If you haven’t joined the digital revolution, it’s not too late. The team at Roofing Webmasters can help you get on track in a short period of time. We offer a wide variety of online marketing services that can establish your company in its local community. Check out these 5 ways to improve online presence:

#1. Create a Website

It’s easier than ever before to create a roofing website. Some DIY website builders like Weebly, Wix, and Squarespace offer visually pleasing templates that can be edited without knowledge of HTML. These services do not come without a downside, however. Since the coding is pre-designed, sites like these tend to lack the SEO potential of a “from-scratch” website. They also present limitations over the control of your source code, as well as your hosting, depending on the setup. Hiring a professional web designer is a better choice, for the following reasons:

  • Brand Development: Have a designer craft your website with your company’s logo, color scheme, etc.
  • Custom Design: Stand out in an oversaturated market, filled with stock template websites
  • SEO: Rank higher on Google search results

#2. Join Social Media

The internet is different from it was 10 and 20 years ago. In 2021, roofers can establish an online presence even without a website. That’s thanks in large part to social networks like Facebook, Instagram, LinkedIn, Twitter, and YouTube. These platforms offer free promotion for brands and companies across the world (not to mention paid advertising opportunities). With so much access, having a predetermined social media strategy is recommended, and something Roofing Webmasters can help you with. Social media marketing can include the following:

  • Customer Interaction: Converse with customers through digital platforms
  • Media Sharing: Curate content from other sources, or share your own through posts
  • Social Networking: Connect with other businesses or new and current customers

#3. Start a Blog

It seems like everyone has a blog nowadays. But research shows that blogging is beneficial to businesses. As an informal channel of communication, blogs help companies market themselves in ways that would not be possible through a traditional website. Generally speaking, there are two types of blogs, an external blog, and an internal blog. External blogs are hosted on 3rd party platforms like Google, WordPress.com, and Tumblr. Internal blogs are extensions of a primary website and therefore hosted on the same server. At Roofing Webmasters, we include internal blogs with each of our custom website designs. More benefits to blogging include:

  • Fresh Content: Publish new posts regularly to keep your website active
  • Keyword Targeting: Rank for niche topics that aren’t appropriate for your main site
  • SERP Indexing: Earn indexed posts that appear on Google search results

#4. Claim Your Listings

Nobody looks in the Yellow Pages anymore. Instead, they look on internet directories like Google My Business, Facebook, HomeAdvisor, and Angie’s List. Claiming and optimizing your listings on these platforms can increase your likelihood of generating relevant leads. Niche platforms, like HomeAdvisor and Angie’s List, cater specifically to the service industry, including roofers. Branding your company listings with a logo, description, and link to your website can really enhance their value. Regardless of which platform you’re listed on, ensure the accuracy and consistency of the following:

  • Company Address: The exact postal address of your business, including the suffix
  • Company Name: The verbatim spelling of your company name, including abbreviations
  • Company Phone Number: The exact phone number listing with its area code

#5. Respond to Reviews

Review platforms closely parallel listing directories, and sometimes are one and the same. Yelp, for example, is both a listing directory and a review website/app. It’s no secret that online reviews significantly impact a consumer’s perception of your business. This includes the nature of the reviews (positive, or negative) along with their presence or absence. Companies with zero testimonials have trouble earning trust from potential customers and usually, lose out to more established competitors. One way of improving online presence is to respond to reviews you do have. Follow these guidelines:

  • Be Professional: Use appropriate, business-like language
  • Be Encouraging: Offer solutions and work towards a resolution (if negative)
  • Be Grateful: Regardless of the nature of the review, thank the customer for taking the time to comment

Roofing Webmasters

If you’re intrigued by any of the concepts above but don’t have the time and/or resources to pursue them, contact Roofing Webmasters today. We are an internet marketing company for roofers and offer a wide variety of services including search engine optimization, social media marketing, website design, and much more. We’ve been working with contractors like you for years and have the knowledge and expertise to establish an internet presence on your behalf.

Roofing contractors can be stubborn, and many have resisted the encouragement to establish an online presence. One reason why is that marketing companies don’t usually understand the roofing business, and how to appeal to its consumer base. Roofing Webmasters is different. As a marketing company that specializes in roofing, we understand the nuances of your market and how to best pursue lead generation moving forward.