If you want to start a roofing company in 2021, you must focus on marketing and specialization. In today’s Roofing SEO Podcast, Roofing Webmasters outlines how you specialize your roofing company within your local service area. We also stress the importance of building topical authority within your specialty so that search engines begin to acknowledge your roofing business as the top choice for that category.
Step 1: Choose a Specialty
Brand new companies have the opportunity to brand their company and build topical relevance within their target category. As a brand new roofing business, you should specialize in tile roofing or perhaps commercial roof coatings. Choose a category that your company feels comfortable providing and also one that makes good money. Here are some examples:
- Tile Roofing
- Commercial Roof Coatings
- Metal Roofing
- Storm Damage Roof Repair
- Eco-friendly Roofing
Step 2: Brand Your Company
Once you’ve chosen your specialty, you should brand your business to reflect your target category. For example, if you choose tile roofing and your company operates in Orlando, FL, consider naming your business Tile Roofing Orlando or Orlando Tile Roofing Co. You should purchase an accompanying domain like tileroofingorlando.com or orlandotileroofingco.com. You should also claim your Google My Business listing and enter your company name as the business name. Lett’s review:
- Choose a Topically Relevant Business Name
- Buy a Topically Relevant Domain Name
- Claim Your Google My Business Listing
Step 3: Invest in Marketing
While choosing a specialty and branding your business are critical first steps, you won’t get too far without a good marketing campaign. You should invest in roofing SEO services and start brainstorming marketing ideas for roofers. By targeting a specialty service, your chances of generating leads increase exponentially. For example, your Google My Business listing should appear within the Local Map-Pack almost instantly, as long as you have a topically relevant name.
- Invest in SEO Services
- Brainstorm Marketing Ideas
- Generate Leads
Step 4: Generate Roofing Leads
Once you’ve established a web presence, you can start generating roofing leads online. Your website’s call to action (CTA) will play a pivotal role in lead generation. It is essential to provide click-to-call functionality so that mobile visitors can call your company directly from the website. You should also offer submission forms so that users can opt-in to future promotional materials, such as email marketing campaigns.
- Include Website CTAs
- Embed Click-to-Call Functionality
- Retarget With Email Marketing
Get Help From Roofing Webmasters
Need help starting your new roofing company in 2021? The team at Roofing Webmasters will help you with each step. We assist you with picking a specialty, building your brand, and all the marketing work required to execute your vision. If you’d like to bounce some ideas off our company, we’d be happy to talk through the entire process today.