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Colony Roofers Case Study

Colony Case Study

Launch Date: 7/6/20

Domain Age: 6/11/2017

Domain Authority: 28

Keywords Ranking in Top 10 on Google

More than 1,000 keywords indexed within Google Search Console, including hundreds within the top 10. Here are some of the most impressive but only a fraction of the total amount:

KeywordOrganic Ranking
atlanta metal roofers2
roof replacement cost atlanta1
new roof cost atlanta1
metal roof repair atlanta1
how much does a new roof cost in atlanta1
roof replacement cost georgia2
new roof cost georgia1
average cost of roof replacement in georgia2
marietta roof replacement1
commercial roofers atlanta1
how much does a new roof cost in georgia2
residential roofing atlanta1
cost of new roof in georgia2
roofing company alpharetta1
how much is a new roof in georgia?1
roof replacement alpharetta1
roofing companies alpharetta ga1
marietta roofers1
alpharetta roof company1
tpo roofing atlanta1
roofing alpharetta1
roofers atlanta ga1
average roof replacement cost georgia2
roof replacement johns creek1
roofers alpharetta2
metal roofing atlanta2
roof repair atlanta, ga2
roofing contractor atlanta ga1
commercial roof installation atlanta2
metal roofing atlanta ga2
roofer johns creek2
roofing repair atlanta1
roofing alpharetta ga3
roof replacement atlanta1
atlanta ga roofing company1
roofing contractor atlanta1
roofers atlanta1
roofing contractor alpharetta ga4
atlanta roof replacement1
metal roof atlanta2
roofing companies in alpharetta ga1
roofing contractor in atlanta1
roof installation atlanta1
alpharetta roofers1
alpharetta roofing company2
roofer marietta ga2
new roof atlanta1
atlanta roofing contractor1
roofing marietta ga1
tpo roofing atlanta ga1
roofing contractors alpharetta3
commercial roofing atlanta ga1
atlanta ga roofing1
roof replacement atlanta ga1
flat roof replacement atlanta1
commercial roofing atlanta1
atlanta commercial roofing2
roofer atlanta3
atlanta roof repair2

Google Analytics (Last 180 Days)

Colony Last 180
Colony Graph

In the Last 180 days:

Users have increased by 193.4%

Sessions have increased by 143.5%

DataPins Check-insĀ 

Colony Roofers has performed 975 check-ins which have fueled their traffic and ranking increases. Additionally, the check-ins increase authority and foster a higher conversion rate.

Colony Check-ins

How Colony Roofers Increased Performance

Website Redesign

Colony hired Roofing Webmasters to redesign their website and focus on SEO and conversions. The site speed increased, which led to lower bounce rates and higher conversions. Tactfully placed CTAs also improved lead generation, and clean navigation sparked more time on site for users.

Keyword Research

The Colony campaign relied on in-depth keyword research to maximize peripheral traffic. After Roofing Webmasters strengthened the website enough to rank for primary terms like atlanta roofing company, we went to work at claiming the less common variations. For example, commercial roofing keywords helped increase traffic and conversions in 2021.

Search Engine Optimization

Colony took off after we properly optimized their content for search. We created a URL structure with internal links to service pages which helped create topical authority and enhanced user experience. We focused on creating high-quality content that targeted keywords with supplemental LSI terms to strengthen the site’s authority. 


While our work with the website created a foundation for success, DataPins (our local SEO tool) allowed Colony Roofers to 10x their organic traffic. Colony performed consistent check-ins with the app, which led to more traffic and a superior reputation with Google and Facebook reviews. The tool helps Colony appear on the Local Map 3-Pack, which accounts for additional traffic and leads.