There are many reasons to include a social media strategy as part of your marketing plan. Especially for service companies, there are endless opportunities for great social content. Plus, it provides a variety of benefits. Here are just a few of the benefits of social media for your business.
While comments, likes, shares, and retweets don’t do much for your SEO, they are extremely useful when it comes to branding. Add some personality to your company social pages and be sure to interact with customers! Answer their questions, suggest tips, share personal stories, and provide updates about your business. This will encourage users to engage with your content, increasing their chances of making it to your website.
One of the most important benefits of social media for your business in that it can increase your web traffic. By linking users to your website, you can direct them to specific service pages or your contact page. Plus, sharing content and creating more inbound links can help improve your SEO! This will help legitimize your website, which is especially important for new businesses.
While ads can also help your visibility, social media goes a step further. Depending on which platforms you choose to utilize, you can expect to market to different user groups. Plus, each social platform has its own unique benefits. Facebook and Instagram make sharing photos easy, while many people enjoy Twitter for humorous posts.
Don’t have the time to execute a solid social media strategy for your roofing business? Call (800) 353-5758 and let the Roofing Webmasters help you with improving your SEO, social media, and more!