4 Ways to Generate Roofing Leads

Roofer Lead Generation Tactics
There are Several Innovative Ways to Generate Roofing Leads

Like food and sleep for human beings, contractors need roofing leads to survive. The question in 2020 and beyond, is what is the best way to generate roofing leads? Roofing Webmasters has come up with a list of 4 great concepts to generate roofing leads for your local business.

1. Facebook Advertising

Facebook is the #1 Social Media platform in the world. According to Sprout Social, Facebook has more than 2 billion active monthly users. It also has one of the most comprehensive lead generation advertising options available to roofers. Facebook advertising offers the following:

  • CTR Proficiency: Studies indicate FB receives higher than average CTR
  • Expansive Data Analytics: Facebook Insights allow advertisers to measure and improve campaigns
  • Geo-Targeting: Target areas and demographics you know you can service and need you most
  • Mobile Accessibility: Most FB users are on the go, on their smartphones, which is a great place to reach them

2. Organic SEO

If you have the time and resources, organic SEO can serve as a long term lead generation asset for roofing companies. Though it takes, time, expertise, and know-how, both to implement and maintain, it is worth it if you have the tools at your disposal. SEO helps generate roofing leads in the following ways:

  • Keyword Efficiency: Long-tail keywords can reach demographics that competitors are ignoring
  • Sustainability: With consistent organic SEO, you can be plainly visible to prospective customers for decades upon decades
  • Traffic Relevance: Proper SEO attracts prospective customers with high conversion potential
  • User Experience: Organic SEO focuses on user experience, which has always been the best lead generation tactic

3. Classifieds / Ads

Craigslist and sites like them can have mixed results. It doesn’t hurt to check the classifieds now and again for people looking for roofing contractors. You can also post your own advertisements offering such services. With location mapping, you can reach the demographic you are the best able to serve. Classifieds are convenient because they are:

  • Convenient: As a digital newspaper of sorts, this is a simple way to look for leads
  • Fast: Easy to search for leads, and post services quickly
  • Cheap: Costs nothing to look for leads, and either nothing or very little to post an Ad
  • Local: Reaches your target location quickly

4. Hire Roofing Webmasters

As roofing contractors, all of these ideas seem great but your ability to find time to complete the necessary tasks is left in question. Luckily for you, Roofing Webmasters is a full-service SEO marketing company. We offer Organic SEO, PPC, Social Media Management, and Web Design. Each of our services will help you generate the roofing leads you need. Some ways we differ from other marketing companies include:

  • Affordability: You won’t find a more inclusive, expansive marketing service for such a nominal price
  • Holiday Discount: As part of the upcoming holiday season, we are waiving our activation fee effective immediately
  • Reputation: We’ve been around, and if you talk to the roofers we’ve worked with, they can tell you how committed we are to excellence
  • Specificity: We are a company designed specifically for roofers, and know exactly what their audience looks for

Call (800) 353-5758 to Discuss Your Lead Generation Options With Roofing Webmasters